Makeup is constantly evolving, with new trends emerging every season. As we step into 2025, fresh, innovative looks are taking over, while some outdated trends are being left behind. Whether you’re a beauty enthusiast or just looking for inspiration, here’s a breakdown of the top makeup trends for 2025—and which ones to say goodbye to!
🔥 What’s In: The Biggest Makeup Trends of 2025
1. Glazed Skin (The Ultimate Dewy Look) ✨
Forget matte finishes—2025 is all about ultra-hydrated, glowing skin that looks fresh and natural. This “glass skin” effect is achieved with lightweight foundations, luminous primers, and hydrating skincare.
💡 Try This: Use a dewy foundation and mix in a drop of liquid highlighter for a radiant finish.
2. Bold, Statement Lips 💄
This year, lips are taking center stage with bold, rich colors like cherry red, deep plum, and electric pink. Glossy finishes are also making a comeback, replacing the matte liquid lipsticks of past years.
💡 Try This: Pair a bold lip with minimal eye makeup for a chic and effortless look.
3. Soft, Smokey Eyeliner 🖤
The classic black cat-eye is taking a softer turn with smudged, diffused eyeliner. Instead of sharp wings, expect more blended and sultry eye looks using kohl liners and brown shades.
💡 Try This: Smudge a brown eyeliner pencil along your upper and lower lash lines for a softer, everyday smokey look.
4. Monochrome Makeup 🎨
Matching your eyeshadow, blush, and lipstick in the same color family is a trend that’s here to stay. Think peachy tones, soft pinks, or even terracotta hues blended seamlessly across the face.
💡 Try This: Use your favorite cream blush on your cheeks, eyelids, and lips for a cohesive, natural finish.
5. Colored Mascara & Graphic Liner 🎭
Makeup is getting playful with bold, colorful lashes and creative eyeliner designs. Blue, purple, and green mascaras are popping up everywhere, along with unique geometric liner shapes.
💡 Try This: Swipe on cobalt blue mascara for a fun twist on your everyday look!
❌ What’s Out: Trends to Leave Behind in 2025
🚫 Overly Matte, Dry Skin
Matte, powder-heavy looks are fading away in favor of hydrated, fresh-looking skin. Heavy baking with powder is no longer the go-to technique.
🚫 Super Dark, Overdrawn Brows
Ultra-sharp, super-filled-in brows are taking a backseat. Instead, soft, fluffy brows with a natural arch are the new trend.
💡 Try This: Use a brow gel to brush your brows upwards for a feathered look.
🚫 Heavy Contouring & Harsh Lines
The overly chiseled contour look is being replaced with soft sculpting and natural definition.
💡 Try This: Use a cream bronzer to warm up your face instead of harsh contour lines.